How much does ‘cheap’ actually cost you?
Many years ago, I came across a funny business story about two hairdressing businesses that were located on the same block.
One of them decided to cut their prices to attract more business and drive their competitor out of business.
They put up a sign that read: “$5 haircuts”
The other hairdresser saw this as a massive opportunity to display their point of difference and put up a sign that read: “We fix $5 haircuts”.
The same can be said about real estate agents.
There are plenty of agents out there who offer discounted rates, and by doing that they cut their service, they put their rookies on the job and they do all they can to get the property off their books as quickly as possible (by under-selling it) so that they can collect their lesser commission in record time and move on to the next victim.
As a seller, when you choose the cheapest alternative, there is a high price you can pay. Sure, sometimes the cheapest choice works out ok but most times the cheapest choice is the cheapest for a reason.
During our real estate career, we have had to fix many “$5 haircuts”!
So much time, money, emotion, opportunity and energy can be thrown away by choosing your agent on cost alone.
Interview your agents, find out what makes them tick, find out their point of difference. Investigate them when they are not watching, you will be amazed at what you find.
At Amazing Apartments, we have always been very transparent about this topic. It frustrates us to see sellers disappointed and disillusioned by the fallacy that there is no difference between a discount agent and one who charges a reasonable fee.
If an agent can’t negotiate their own fee, how are they ever going to protect the integrity and value of your property when faced with a negotiation?
It just doesn’t add up.
Think about this for a moment – the cheapest agent is the one who gets you the best result.
If we can use our skills and years of experience, and a finely manicured database of qualified apartment buyers, to negotiate you a better sale price, then our commission rate is irrelevant as we have already put more money back into your pocket with a superior sales result.
We are passionate about real estate, we are passionate about achieving the absolute best outcome for our customers, and we are passionate about knowing that we exhausted all options in a negotiation before it is signed off.
To view demonstrated results of this, please refer to the many reviews we have collected over the years from satisfied customers.