The myth of
‘Big Brand’ v ‘Independent’
real estate agencies.
You’ve heard the stories from all of your friends and family, the ‘big brand’ agencies have a swag of agents on staff who can work on the sale of your property, whereas the smaller agencies don’t have that capability – true??
Yes, the bigger brands have more staff, but the myth is that they are all focused on the sale of your property.
Lots of people on staff actually means less accountability, because your property becomes everyone’s listing, but nobody’s responsibility.
At Amazing Apartments, we pride ourselves on the personal service and accountability that comes with looking in the mirror every day and knowing that our client base is being serviced to its full potential and we are giving our sellers every opportunity to maximise their sale price.
Another story is that big agencies have big databases – true, they might have more numbers on their books, but at Amazing Apartments, every buyer on our database is like us – focused on ‘the one thing’ and that thing is apartments!
We have a finely tuned and manicured database of apartment buyers – we are not trying to compete on the quantity of numbers in a database, more importantly, we have procured a quality database of buyers who know what they want – and what they want in an apartment.
I recently received an email from one of the national brands that went like this:
“Based on your pre-requisites, we have identified a number of opportunities that will suit your needs:”
This then went on to list everything from a $2,000,000 home in Hamilton to acreage at Samford Valley?!
To me, that says it all – trying to be all things to all people gets you nowhere.
Before you dismiss the consideration of a boutique and specialist Real Estate Agency, because you think there is strength in numbers, take the time to talk to us and experience the difference of being more than just another number on the stock list wall.